Let me tell you that Apple has announced the launch date of its new MacBook Air 2024. This laptop will come with Apple’s latest M3 processor. The world’s most popular laptop is better than ever with even more performance, faster Wi-Fi, and support for up to two external displays — all in its strikingly thin and light design with up to 18 hours of battery life
CUPERTINO, CALIFORNIA – Apple today announced the new MacBook Air with the powerful M3 chip, taking its incredible combination of power-efficient performance and portability to a new level. With the M3, the MacBook Air is up to 60 percent faster than the model with the M1 chip and up to 13 percent faster than the fastest Intel-based MacBook Air.1 And with a faster and more efficient Neural Engine in M3, MacBook Air continues to be the world’s best consumer laptop for AI. The 13- and 15-inch MacBook Air both feature a strikingly thin and light design, up to 18 hours of battery life,1 a stunning Liquid Retina display,
new capabilities, including support for up to two external displays and up to 2x faster Wi-Fi than the previous generation. With its durable aluminum unibody enclosure that’s built to last, the new MacBook Air is available in four gorgeous colors: midnight, which features a breakthrough anodization seal to reduce fingerprints; starlight; space grey; and silver. Combined with its world-class camera, mics, and speakers; MagSafe charging; its silent, fanless design; and macOS, MacBook Air delivers an unrivaled experience — making the 13-inch model the world’s bestselling laptop and the 15-inch model the world’s bestselling 15-inch laptop. Customers can order starting today, with availability beginning Friday, March 8.
Apple “Our MacBook Air is the most beloved and sought-after Mac, preferred by a larger number of customers compared to any other laptop. Today, it becomes even more exceptional with the introduction of the M3 chip and enhanced capabilities,” stated Greg Joswiak, the Senior Vice President of Worldwide Marketing at Apple. “From college students striving for their degrees to business professionals requiring robust productivity tools, or individuals seeking unparalleled performance, portability, and industry-leading battery life, all within a fanless design, the new MacBook Air remains the ultimate thin and light laptop in the world.”
Blazing-Fast Performance with M3
Apple MacBook Air
The new MacBook Air, powered by the advanced M3 chip, offers faster performance and enhanced capabilities. With its high-performance CPU, powerful GPU, and support for up to 24GB of memory, it outperforms previous models by up to 60% and Intel-based MacBook Air by up to 13 times. Plus, it boasts an impressive battery life of up to 18 hours. Whether for everyday tasks or demanding activities like photo editing and gaming, the M3 chip ensures smooth performance. Additionally, its next-gen GPU supports realistic gaming experiences, while the latest media engine improves video streaming quality.
M3 takes MacBook Air performance even further:
- Game titles like No Man’s Sky run up to 60 percent faster than the 13-inch MacBook Air with the M1 chip.1
- Enhancing an image with AI using Photomator’s Super Resolution feature is up to 40 percent faster than the 13-inch model with the M1 chip, and up to 15 percent faster for customers who haven’t upgraded to a Mac with Apple silicon.1
- Working in Excel spreadsheets is up to 35 percent faster than the 13-inch model with the M1 chip, and up to 3x faster for customers who haven’t upgraded to a Mac with Apple silicon.1
- Video editing in Final Cut Pro is up to 60 percent faster than the 13-inch model with the M1 chip, and up to 13x faster for customers who haven’t upgraded to a Mac with Apple silicon.1
- Compared to a PC laptop with an Intel Core i7 processor, MacBook Air delivers up to 2x faster performance, up to 50 percent faster web browsing, and up to 40 percent longer battery life.1
World’s Best Consumer Laptop for AI
With the transition to Apple silicon, every Mac is a great platform for AI. M3 includes a faster and more efficient 16-core Neural Engine, along with accelerators in the CPU and GPU to boost on-device machine learning, making MacBook Air the world’s best consumer laptop for AI. Leveraging this incredible AI performance, macOS delivers intelligent features that enhance productivity and creativity, so users can enable powerful camera features, real-time speech-to-text, translation, text predictions, visual understanding, accessibility features, and much more.
The MacBook Air with M3 chip continues to reign as the world’s most popular laptop, offering exceptional performance, portability, and features that users adore:
- Two Sizes for Every Need: Available in 13-inch and 15-inch sizes, the MacBook Air boasts a durable aluminum design that’s slim and lightweight, making it perfect for working, playing, or creating on the go. The 13-inch model is incredibly portable, while the 15-inch model offers extra screen space for multitasking.
- Stunning Liquid Retina Display: Enjoy a vibrant viewing experience with the brilliant Liquid Retina display, available in either 13.6-inch or 15.3-inch sizes. With up to 500 nits of brightness and support for 1 billion colors, images and text appear sharp and vivid.
- Enhanced Connectivity: The MacBook Air with M3 supports Wi-Fi 6E for faster download speeds, along with MagSafe charging and two Thunderbolt ports for connecting accessories. Additionally, it includes a 3.5mm headphone jack for convenience.
- High-Quality Camera, Microphones, and Speakers: Stay connected with friends, family, and colleagues using the 1080p FaceTime HD camera and a three-microphone array for clear audio. Experience immersive sound with Spatial Audio and Dolby Atmos support.
- Magic Keyboard and Touch ID: Enjoy a comfortable typing experience with the backlit Magic Keyboard, complete with a full-height function row and Touch ID for secure authentication and Apple Pay transactions.
The new MacBook Air devices come in vibrant colors and offer seamless integration with external displays for enhanced productivity. Whether you’re working, streaming, or connecting with others, the MacBook Air with M3 chip delivers an exceptional experience.
The Magic of macOS
Together with macOS, the MacBook Air experience is unrivaled:
- macOS Sonoma: Users can now place widgets right on the desktop, interact with them with just a click, and even access the extensive ecosystem of iPhone widgets on MacBook Air. Video conferencing gets more engaging with great features like Presenter Overlay and Reactions. Profiles in Safari keep browsing separately between multiple topics or projects, while web apps provide faster access to favorite websites. And gaming gets even better with Game Mode.
- Enhanced productivity: All users, including business professionals, can take advantage of the expansive display on MacBook Air with Split View, or spread out across screens with support for up to two external displays. Features like Stage Manager also help users like students focus on the task in front of them.
- Better with iPhone: With Continuity, MacBook Air works seamlessly across iPhone and other Apple devices. Features like AirDrop allow users to share and receive photos, documents, and more across nearby Apple devices. Universal Clipboard lets users easily copy images, video, or text from an app on one Apple device, and effortlessly paste them into another app on a nearby Mac. Continuity Camera makes it easy for users to scan or take a picture of something nearby with their iPhone and have it appear instantly on their Mac. Handoff lets them start a task like answering an email on one Apple device and easily finish it on another.
- A wide array of apps: MacBook Air comes with powerful apps built in, including FaceTime, Freeform, iMovie, GarageBand, and Photos, as well as productivity apps including Pages, Numbers, and Keynote, making it easy for users to create amazing work. And with thousands of apps optimized for Apple silicon, all of the users’ go-to apps run incredibly fast in macOS — including Microsoft 365 and many of their favorite iOS apps.
Pricing and Availability
- Customers can order the new MacBook Air with M3 starting Monday, March 4, on apple.com/in/store and in the Apple Store app in 28 countries and regions, including the U.S. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorised Resellers, starting Friday, March 8.
- The 13-inch MacBook Air with M3 starts at INR 114,900 and INR 104,900 for education, and the 15‑inch MacBook Air with M3 starts at INR 134,900 and INR 124,900 for education. Both are available in midnight, starlight, silver, and space grey.
- The 13-inch MacBook Air with M2, available in midnight, starlight, silver, and space grey, now starts at INR 99,900 and INR 89,900 for education.
- Additional technical specifications, configure-to-order options, and accessories are available at apple.com/in/mac.
- With Apple Trade In, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/in/shop/trade-in to see what their device is worth.
- Every customer who buys a Mac from their Apple Store can enjoy a free Online Personal Session with an Apple Specialist, get their product set up — including help with data transfer — and receive guidance on how to get the most out of their new Mac.
https://www.apple.com/in/shop/buy-mac/macbook-air/13-inch-m2
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